A successful trade show requires a significant investment of both time and money. You must use your exhibition stand and the event’s full potential to achieve the best results when you attend an exhibition.
It can be difficult and stressful to plan an exhibition. You need to be aware of several logistical issues. You cannot afford to make any mistakes, since it will have a direct impact on your product marketing during the exhibition. The success of your trade show is also influenced by the exhibition stand. You will be able to achieve your goals and have a successful trade show.
Check Out These 7 Tips for Better Exhibition Management to Help You Prepare
Choose the right exhibition show
Exhibitions are a fantastic marketing tool for promoting your brand, introducing products and services, and building up your customer base. Not all exhibitions are suitable for your business. Each year, there are thousands of exhibitions held around the world. It is therefore important to find the right event to attend. You will need to do a lot of research in order to get the necessary information about the event you wish to attend. Once you have decided on your exhibiting goals, categorize the shows you believe will benefit your business. Before you begin designing your stand, select an exhibition that will appeal to your target audience. Also consider the demographics of attendees and statistics.
Early registration for exhibition stands
Register for the trade show you’ve chosen! Early registration can help you save money and may even offer early bird discounts. You can also choose the best spot for your budget.
The majority of exhibition spaces are sold based on first-come, first-served. After you have confirmed your stand number you can begin planning your marketing strategy for trade shows with the exhibition stand contractors.
Find the best exhibition stand contractor
Planning your exhibition can be beneficial. You should contact an exhibition stand contractor at least six months before you need to create a new stand for initial quotes, exhibition stand design, and construction. Select an exhibition contractor who can manage, design and build your stand. A dedicated and experienced exhibition contractor will make sure that your customers have a great experience at your exhibition stands. You can modify an existing exhibition stand design if you have it. To avoid hassles, contact your exhibition stand contractor as early as possible.
Language and greetings
In many parts of Europe, handshakes are used instead of standard greetings. We recommend a firm but lighter handshake. A small nod with a handclasp will suffice as a greeting. In most of Europe, English is the language that’s spoken. However, this can vary from one country to another. Most trade show communications are conducted in English. There may also be some words and phrases that are not politically correct for the country where the trade show is being held. In the Netherlands the word “slim”, used in English, means smart or successful, while in Germany it means “unsuccessful” and “dumb-witted!”
Be creative
Check out the design and construction ideas for Hanover for some inspiration. This creates a whole new level of engagement with your stand visitors.
You can use a variety of gadgets, including:
- Branded Games
- Augmented Reality Graphics
- Oculus Rift
- VR goggles with immersive video walls in 4k
You can use these to attract more people to your exhibition stand. To plan a successful event, you need to spend time developing creative concepts. A exhibition contractor who is experienced should be able suggest the best technologies to incorporate into your stand design.
Train your executive and sales team
You need to train your employees to start conversations. This is in addition to working on the design of your stand to make it stand out from your competitors. Communication is a powerful tool for exhibition planning. Your employees would be representing your company at the event.
Ensure that both your marketing team and sales team are on the same page, and have all the information they need about the show and the brand guidelines. It will help to ensure there are no unexpected surprises and that expectations are clearly communicated.
Social media is a great way to stay connected
You can do this by letting everyone know that you will be attending an event. You can do this through email and social media marketing. Share your exciting game or product demonstration on social media if you want to promote it. Use the hashtag to join the conversation about the event.
You will gain more exposure and have a better chance of connecting with potential customers. Many companies publish case studies, blogs, press releases and other materials to promote their appearance at the show. This helps to spread the word and attract new customers.
Follow-up after the exhibition
It is important to follow up on the leads that you have collected at a show. Plan your strategy before the tradeshow begins. Filter out leads that you think are worth pursuing and create a plan to maximize the results. You can use a laptop to integrate your CRM and create lead forms that meet your requirements. Your event ROI can be maximized by following up. It is important to plan your follow-up. Set up a plan and contact every lead within two days.
If you want to be successful at your next exhibition, then make sure that you follow the tips above on how to plan an exhibition. While you are looking for new exhibition stand ideas, remember that careful planning and attention to detail is needed to ensure a successful event. Start working on a detailed plan to not only increase traffic but also leave a lasting impression on your audience.